Web Design
It is necessary to start with clear objectives, contents and targets
designing a website means following the development of a tool intended to provide valuable content to the user
Through a website, you provide a tool to your target which he will use to carry out the activities necessary to achieve his PRIMARY goal.
Whether this concerns the search for information, or the purchase of an asset or any other activity, it is essential that the site user has a positive experience.
It is necessary to go beyond what you want as a client: to give information about your business. But consider the different aspects that contribute to making the website, and the economic returns that derive from it, successful.
I have been involved in web development since 1995
goals and strategies
Define SMART goals (Specific, Measurable, Achievable, Relevant, defined over time). Achievable, relying on available resources and your organization.
targets and marketing
Knowing and profiling users, understanding their needs, considering useful contents and marketing activities for the promotion of the website also on other channels, in order to have a single voice, a persistent and consistent identity.
Architecture and user experience
The user at the center of your project, to make the web tool simple, easy to use. An understandable User Interface. Responsive in content as well as layout.
Create positive experiences in the use of its services.
Valuable content
The contents are priority. Providing valuable content remains one of the biggest challenges to face. It requires analysis activities, user tests and careful assessment of the balance between business needs and objectives on the one hand and user needs on the other.
Project management
Respect times and costs foreseen through the project Gantt. Develop grids, graphic design and site mockups. Evaluation of content, functionality and layout. Manage variations during construction avoiding arriving at a compromise product, test the product before making it public.
Web Marketing
Coordinate the website with the other tools that serve your business to get the best results from your marketing activities. The website must "dialogue" with Facebook, Instagram, Google Ads, Email Marketing activities. Promote funnel marketing strategies. The contents must be consistent with the other channels used.
Site analytics and statistics
The architecture of the website must take into account the collection of operating statistics. It serves to understand the economic return of the investment (ROI), know the results of Marketing initiatives and improve their performance. Decide which contents are of interest and which initiatives to take.
TESTS and technologies
The website is always evolving. Plan comparison tests. Schedule surveys and collect feedback from your users. Test placement and architecture for continuous improvement.
Choose the correct technology. Hosting of the site and services, language used or content publishing platform. Data security.