Improving Digital, to increase profit and optimize costs
An effective digital presence requires practical improvement paths. Tools, processes and culture useful for achieving ambitious goals, making the necessary decisions to be more competitive and efficient.
Faced with a changing world, the digital approach has remained almost unchanged in many companies.
digital management
Improvement of the processes and solutions adopted, towards an efficient use of digital tools.
Digital activities, ranging from the study of a Digital Project to Digital Marketing activities, require a Digital Consultant as a coordination figure.
Development and implementation
From creative thinking to initial analysis.
To make a project operational, I approach the complex steps required with the experience and vision adequate to evaluate times and methods, measure and ensure the expected results.
It's time to change pace e understand that attempting single initiatives, without having a strategy capable of harmonizing and coordinating activities, it means hoping for a return that can only be occasional.
ANALYSIS AND BENCHMARKS
Compare with other players on the market.
Understand and identify strengths and weaknesses to improve your results.
What are the channels and methods of customer acquisition, what are the aspects that have motivated users to become customers.
Know organic and paid traffic, type and volume of traffic from advertising, which keywords are used.
digital strategies
Strategy before anything else. It is useless to choose tools and technology a priori because you are fascinated by trendy novelties, without having a common thread. The strategy is the conductor's score, the recipe that the cook must follow. It defines ingredients and tools to be used in the correct times and methods.
The user experience, in the various points of contact with the company (web, social, direct mail, etc.) must be consistent and present itself with a single voice and style.
Organization
PROCESSES
technologies
In the case of Social Networks, an attempt is made to publish a post limiting itself to counting the "likes" as a measure of success but, like any tool, instead developed to understand if, in addition to the "likes" obtained, improvements are possible, if the synergies that can be activated among the various tools available (social channels, website, direct marketing, etc.), lead to a result greater than the sum of the individual tools used independently. To understand this, continuous activity is necessary where it is important to be able to "read" what is happening.
RESULTS
Measuring the results of one's activities through turnover risks being late and with the tools available it is possible to anticipate the right choices. Modify methods and tools, which should be part of the strategy behind each project.
Giving up organizing yourself to decode what happened or even better, what's going on, is like moving in the dark.