Improving Digital, to increase profit and optimize costs

An effective digital presence requires practical improvement paths. Tools, processes and culture useful for achieving ambitious goals, making the necessary decisions to be more competitive and efficient.

 

Stefano Borali Digital Manager - Digital Transformation from Caterpillar to Butterfly

Faced with a changing world, the digital approach has remained almost unchanged in many companies.

digital management

Improvement of the processes and solutions adopted, towards an efficient use of digital tools.

Digital activities, ranging from the study of a Digital Project to Digital Marketing activities, require a Digital Consultant as a coordination figure.

 

Development and implementation

From creative thinking to initial analysis.

To make a project operational, I approach the complex steps required with the experience and vision adequate to evaluate times and methods, measure and ensure the expected results. 

It's time to change pace e understand that attempting single initiatives, without having a strategy capable of harmonizing and coordinating activities, it means hoping for a return that can only be occasional.

ANALYSIS AND BENCHMARKS

Compare with other players on the market.

Understand and identify strengths and weaknesses to improve your results.

What are the channels and methods of customer acquisition, what are the aspects that have motivated users to become customers.

Know organic and paid traffic, type and volume of traffic from advertising, which keywords are used. 

digital strategies

Strategy before anything else. It is useless to choose tools and technology a priori because you are fascinated by trendy novelties, without having a common thread. The strategy is the conductor's score, the recipe that the cook must follow. It defines ingredients and tools to be used in the correct times and methods.

The user experience, in the various points of contact with the company (web, social, direct mail, etc.) must be consistent and present itself with a single voice and style.

Organization
Create an appropriate culture and organization, through comparison and continuous training, create skills capable of producing effective content and thinking of new solutions.
An "aware and informed" Client avoids that the final product may be a compromise born of lack of analysis, needs that emerged during construction, competent coordination able to bring the project to completion as expected.
Is critical ensure that company resources have the necessary skills correctly manage the processes in which they are involved for more likely to understand the reasons that led to certain results.
PROCESSES
The figure of the Project Manager is the basis of every successful project and offers the correct management of processes in terms of quality of the final product, respect for costs and sustainability over time.
A company that intends to digitally transform its business often has a set of projects to manage to implement the change and other projects necessary to maintain the expected quality standards.
technologies
Tools and Technology are linked to the Objectives and to the identified Strategy. We often look for a solution to an immediate need for greater visibility.
In the case of Social Networks, an attempt is made to publish a post limiting itself to counting the "likes" as a measure of success but, like any tool, instead developed to understand if, in addition to the "likes" obtained, improvements are possible, if the synergies that can be activated among the various tools available (social channels, website, direct marketing, etc.), lead to a result greater than the sum of the individual tools used independently. To understand this, continuous activity is necessary where it is important to be able to "read" what is happening.
RESULTS

Measuring the results of one's activities through turnover risks being late and with the tools available it is possible to anticipate the right choices. Modify methods and tools, which should be part of the strategy behind each project.
Giving up organizing yourself to decode what happened or even better, what's going on, is like moving in the dark.

What will your next project be?
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